Increased use of AI among Brazilian companies

Matheus Lúcio
3 min readMar 8, 2023


If anyone has ever interacted with a virtual assistant from a brand or service, they have already been impacted by artificial intelligence. With the ability to automate routine tasks and enhance processes, this technology is already part of the daily operations of 41% of Brazilian companies, according to a study by IBM.

Other data from the IBM survey showed that this trend is being driven in the country by advances that make artificial intelligence more accessible to businesses (56%), its growing incorporation into standard business applications (48%), and the need to reduce costs and automate key processes (39%).

“The increasing implementation of artificial intelligence (AI) and machine learning (ML) technologies in Brazil is a reflection of the growing importance that these resources are gaining worldwide,” says Matheus Lúcio, a software development specialist. “Whether for cost reduction, increasing productivity, or even developing new products and services, the truth is that these tools are here to stay.”

When it comes to sustainability, one piece of data indicates that these technologies will play a significant role, as 66% of IT professionals surveyed stated that their companies are implementing AI or plan to do so to accelerate their ESG initiatives.

“The business areas that make the most use of AI and ML are healthcare, in medical diagnostics and patient monitoring; finance, with credit analysis and sales forecasting; retail, in sales analysis and product recommendations; and agriculture, in crop forecasting, climate monitoring, and fertilizer optimization,” details Lúcio.

Future and Trends

The market is worth billions, and according to the IDC Worldwide Artificial Intelligence Spending Guide, global investment in AI is expected to exceed $200 billion by 2025. Lúcio makes his prediction for the national market: “In the short term, I believe we will see an increase in the adoption of chatbots and virtual assistants, as well as the use of real-time data analysis. In the medium term, we can expect significant advances in computer vision and natural language processing technologies, as well as greater use of AI and ML in robotics and automation.”

In the long term scenario, the bet is on the application of technology in more complex tasks, such as advanced medical diagnostics and the development of new materials and medicines.

The 5G Factor

Currently, internet connection quality in Brazil is seen as an obstacle to the evolution of AI usage. However, the arrival of 5G will significantly improve internet connection quality in the country, increasing network speed and capacity, making real-time data transfer and cloud solutions implementation more efficient.

“Access to technology and quality internet is still limited for many people worldwide, and here is no different. In addition, there is a digital skills inequality among people, which can harm those who do not have the necessary skills to benefit from and take advantage of the opportunities offered by technology,” concludes Lúcio.

With a more modern connectivity scenario, it will be possible to connect devices and IoT solutions, which can open new opportunities for the evolution of AI in the country. However, the implementation and availability of 5G in Brazil depend on government investments and regulations.

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Matheus Lúcio

Senior Full Stack Developer, with experience and knowledge in Cloud Computing. Specialist in Software Engineering and Architecture.